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Dynamic advertising insertion and rotation, targeting, measurement, reporting and campaign management for downloadable video and audio, such as podcasts

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TREND INDEX

  • US Podcast advertising spending increased 106% in 2007 and is projected to rise to $435m in 2012 (eMarketer)
  • US Podcast audience reached 18.5m in 2007, and will increase by 251% to 65m in 2012 (eMarketer)
  • iPod/Portable MP3 player ownership continues dramatic growth. Nearly four in ten (37%) own an iPod or other brand of portable MP3 player (Edison Research Apr 2008)
  • 45.1% of active Internet users have downloaded a podcast (Universal McCann)
  • In the past 9 months, downloading podcasts more than doubled going from 14% to 30% among active Internet users (Universal McCann)

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Nov 3-4, 2008
New York, NY
ad:tech New York
Oct 27-30, 2008
Santa Monica, CA
Digital Hollywood Fall
Aug 18-20, 2008
Boston, MA
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July 31, 2008
San Francisco, CA
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Pier Screenings
June 4-5, 2008
New York, NY
Digital Hollywood Advertising 2.0 New York
Apr 14-17, 2008
Las Vegas, NV
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