VOLOMEDIA EXPANDS EAST COAST ADVERTISING SALES CAPABILITIES WITH THE HIRE OF SALES EXECUTIVE ELLEN FARBER
SUNNYVALE, CA, July 14, 2008 - VoloMedia Inc., the leading advertising network for downloadable media, is pleased to announce that Ellen Farber, has joined VoloMedia as its East Coast Director of Advertising Sales. Ms. Farber will be based in New York City.
"We are very excited to have someone of Ellen's caliber join our team", said Brian Steel, CEO of VoloMedia. "Her proven track record for executing big marketing ideas and ability to forge strong client-focused relationships will be invaluable as we work with our rapidly growing number of publishers to monetize their downloadable digital audio and video assets."
Ms. Farber has almost 20 years of advertising sales experience in digital, print, and cross-media network sales. Most recently, Ms. Farber was the National Sales Director for PlanetOut Inc., with over 5 million unique monthly visitors. While at PlanetOut, Ms. Farber brought in and grew the automotive, consumer packaged goods and retail categories into the second and third highest ad sales verticals for the company.
During her five-year tenure at PlanetOut, Ms. Farber developed marketing campaigns for Cadillac, Jeep, Saturn, Tylenol PM, Sears,and Chrysler - with each campaign growing and renewing for one or more years.
Ms. Farber has also held executive sales positions with Disney Adventure Magazine, Prevention Magazine and USA Weekend Magazine where she was awarded "New York Sales Person of the Year" two times and was nominated for the "Gannett Sales Person of the Year".
