VoloMedia Emerges as a Leading Advertising Network for Premium Portable Content
New Report Signals Strong Growth in Consumption and Monetization of Podcasts
SUNNYVALE, CA & New York - Apr 9, 2009 - VoloMedia is identified as the leading advertising network for premium podcast content in a new report by digital research company, AccuStream iMedia Research. The report, Online Video Advertising Networks 2007 - 2010: Emerging and Surging, takes a comprehensive look at the online video advertising market, detailing video inventory and gross media spend in key categories such as in-banner video, third-party pre-roll sales, video overlays, video search, and podcasting.
The report cites video podcasting in particular as a key growth category and highlights several key trends:
- Podcasts are often longer form shows, from 15 to 30 minutes, going up to a couple of hours
- Video is where more demand is being seen in 2009
- All forms of podcasts are forecasted to grow (total downloads) from 300% - 1,000% in 2009
The report evaluates the primary advertising networks for portable media and notes that VoloMedia owns the largest inventory of premium content, commands the highest CPMs, and has the highest sell-through rates among its peers.
VoloMedia is executing very well on a strategic plan to build a valuable inventory of premium portable media offered by the largest and most important
media companies,
said Brian Steel, CEO of VoloMedia. Our end-to-end solution, from the aggregation of the most compelling content to the
tracking of device-level consumption, uniquely enables publishers to monetize their portable media, such as podcasts, through branded advertising.
The Accustream report also notes the impact of mobile devices on the growth of downloadable media:
- The new iPhone enables retrieval of content over the network, without tethering to the PC
- Network access through the iPhone is expected to help create a more seamless daily habit
VoloMedia extends the reach of video and audio from the PC to devices such as smartphones (e.g., iPhone, Android) and media players (e.g., iPod, Touch) whether connected or offline. The company's patented products and technologies enable dynamic advertising insertion, targeting, measurement, reporting, and campaign management within RSS-based portable video and audio.
ABOUT VOLOMEDIA
VoloMedia provides a unique combination of products with a nationwide ad sales team to deliver advertising and reporting solutions for downloadable media, extending the reach and monetization of podcasts. The company's products and services are utilized by some of the largest and most well known media companies, including ABC News, FOX News, MSNBC, Washington Post/Newsweek, and Public Radio International in its Business, News, and Politics podcast verticals. Other VoloMedia content verticals include Entertainment, Health, Music, Sports, Technology, Travel, Video Games, and Women.
Resources
VoloMedia Overview (PDF)Insights Into The Business of Podcasting
VoloMedia iTunes Plug-in (Demo)
Podcast & Ad Gallery
