Get Usage Metrics, More Branding, and More Viewers
The VoloMedia Plug-ins for the iTunes Media Player and Adobe Flash enable publishers to realize the advantages of content distribution, sharing and discovery while capturing precise audience usage metrics such as plays, running targeted ad campaigns and aggregating reports from the PC to the portable device.
Key Features
- End-user features enabled within iTunes
- Share & Bookmark: Enable your audience to easily share video with their friends through e-mail, or save to their favorite bookmarking sites such as Digg, del.ic.io.us, Google Bookmark, Facebook.
- More: Promote related content on your website or one-click subscriptions directly within each episode.
- Podcast subscription feature enabled within Flash
- Subscribe: Enable your audience to add a subscription and download the content into their iTunes podcast library for on-demand and device playback.
Publishers:
- New functionality within Flash and iTunes environments that:
- Creates a viral life for your content
- Enables cross-promotion and publisher-branded experience
- Comprehensive metrics including plays and audience usage and engagement
Advertisers:
- Precise targeting — time of day, geography, demographics
- Dynamic ad insertion and rotation
- Increased audience engagement and reach
Consumers:
- Free, downloadable, quality content
- Flexible consumption: play anywhere, anytime
- Easily discover related content
- Share their favorite programming without leaving iTunes
- Via email
- Via social networking or bookmark services
" The big benefit — for advertisers — is that the download tracks what's played on the PC, and gives advertisers rich analytics on media consumption that would otherwise not be available."
Rafe Needleman
