Hend Al Otaiba

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H.E. Hend Manea Saeed Al Otaiba

Director of Strategic Communications, Ministry of Foreign Affairs and International Cooperation

H.E. Hend Al Otaiba leads the UAE Foreign Ministry’s (MoFAIC) Strategic Communications Department. She is responsible for representing the country’s foreign policies and overseeing the communications efforts of the UAE’s diplomatic missions. 

Al Otaiba joined MoFAIC in April 2017 as an advisor to the Foreign Minister.  She was appointed to establish and head the new department in 2019.  

Previously, Al Otaiba served as Director of Communications at Abu Dhabi Media. In that role, she developed and supervised the company’s corporate communications and public affairs functions across 27 different media brands and business units. She also launched and led high-profile collaborative communications initiatives across the Government of Abu Dhabi. 

Earlier in her career, Al Otaiba managed communications for cultural programs at the Abu Dhabi Tourism and Culture Authority. During her tenure there, she played a leading role in promoting Abu Dhabi’s cultural institutions and positioning the Emirate as a world-class cultural hub. 

Al Otaiba received her Master’s degrees from the Paris Sorbonne Abu Dhabi and the UAE National Defense College.

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